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Simply stated, vertical market expansion is all about taking an existing product or service into a new market segment. This type of expansion proves to be low risk, have high return on investment and strengthens market power.
In this issue of the GIL eBulletin, we investigate the current risks and opportunities for vertical expansion in today’s unsettled global economy. You’ll read fascinating case studies and expert advice on methodological approaches to vertical market expansion, with measurable results.
As always, our team delivers these innovative ideas, insightful perspectives and best practices to provide you with the knowledge you need to get ahead of your competition – and stay there.
Best regards.
David Frigstad
Chairman
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STRATEGY SESSION
By Eran Flumin
Director of Consulting (Israel)
Frost & Sullivan
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Targeting a New Industry as an Additional Market Segment—Your Next Move?
Is your company considering vertical market expansion? If so, learn more about identifying, prioritizing and selecting future vertical market opportunities…
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FROM THE TRENCHES
By Mike Pohl
Vice President
Horiba Instruments, Inc.
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Particle Characterization: A Market Attractive for Vertical Growth
Even in mature markets, opportunities exist for vertical expansion.
Take a closer look at the science of particle characterization and
its recent organic growth within related industries...
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CASE IN POINT
By Katherine Burns
Director of Strategic Communications, GTM
Frost & Sullivan
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An Argument for Vertical Market Expansion
Due to the recent recession, many companies have cut expenses to the bone. As a result, most CEOs have come to the realization that in tough times you can’t cut your way to growth…
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POINT OF VIEW
By Jörg Lorscheider
Partner
Syncroness, Inc.
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Customer Service: A Critical Challenge for Product Development
In this article we explore some of the general characteristics of customer service, how they might be applied to new product development and the potential results…
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ANALYST INSIGHT
By Vinnie Aggarwal
Chief Economist
Frost & Sullivan
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The Impact of the Macroeconomy on Firms
In considering a 360 degree perspective on corporate strategy and positioning, consideration of the global macroeconomy is crucial. Of course, it is hardly surprising that overwhelmed executives spend much of their time on what they perceive to be immediate business issues...
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INDUSTRY EXPERTISE
By Andy Kanefield
Founder and CEO
Dialect, Inc.
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Winning Customers by Getting In Sync
To develop loyal customer relationships you must apply and effectively manage the relationship between three principles of branding: your promise, your strategy and your customers' experiences…
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MeetTheBoss TV
Courtesy of Frost & Sullivan’s Strategic Partner
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Tesco’s Green IT Initiatives
Mike Yorwerth, Tesco's Global Technology and Architecture Director, explains how all companies can adopt green strategies for a better bottom line and what the plan will mean for Tesco’s all-important customers.
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WE ASKED, YOU ANSWERED
By Frost & Sullivan
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Which of the following challenges have prevented your organization from achieving top-line growth through vertical market opportunities?
 Assuming a vertical market will deliver expected growth
 Pursuing multiple vertical markets simultaneously
 Moving into markets not adjacent to your core
 We're not pursuing any vertical markets at this time
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BEST-PRACTICE SOLUTIONS IN GROWTH, INNOVATION AND LEADERSHIP
Frost & Sullivan Honors strategic partners |
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Frost & Sullivan’s Strategic Partner Consortium
(SPC) provides CEOs with access to best-practice
solutions in growth, innovation and leadership.
These best-in-class growth solution providers
support CEOs and their growth teams with an
array of products and services that accelerate
the growth of their companies. Each one of our
member companies holds a unique and exclusive
position in our Growth Acceleration System.
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