Mint, a business paper from Hindustan Times in association
with The Wall Street Journal, was launched in 2007 with the premise of bringing
“Clarity in Business News”, a need strongly articulated by business news readers
in the country. Mint aims to demystify complex business issues and provide
unmatched clarity and depth in its coverage. Whether it is the refreshing new
Berliner format, the design by an internationally acclaimed designer, the unique
weekend magazine Lounge or our association with The Wall Street Journal, Mint
has features that no other business paper in the country has. The numbers bear
testimony to the high acceptability and strong bond that Mint has with its
readers. According to the Indian Readership Survey (IRS Q1, 2011), 222,000
readers make Mint a strong No. 2 player. Mint has a 27 percent readership share
in the key markets of Delhi, Mumbai, Bangalore and Kolkata. With editions in
Chennai, Hyderabad, Ahmedabad, Chandigarh and Pune as well, Mint reaches the
who’s who of corporate India nationally. Global praise and recognition has been
forthcoming for Mint. According
to Fortune magazine, “Mint…has raised India’s standards of business
journalism…and (has a) mix of market news, corporate profiles, and lifestyle
features.” Mint won a Gold in SOPA (Society of Publishersin Asia) 2011, for
investigative reporting. Mint was also voted India’s No. 1 Media Brand in 2009
by advertisers.