Back by popular demand and EXCLUSIVELY for CEOs, Presidents and Managing Directors, this interactive workshop delivers a fresh exchange of ideas and visionary perspective to achieve your singular needs and #1 objective: GROWTH.

Drawing from the best of Frost & Sullivan’s tools and best practices, you will develop and implement innovative high growth strategies. This by-invitation-only workshop presents an unparalleled opportunity to draw from the powerful and collective minds of participating CEOs, to totally transform your growth strategy process.

Your workshop experience will stimulate new thought on growth. It delivers:

• New tools to diagnose your future growth potential
• Corporate enlightenment and identification of key internal and external challenges to growth
• A concrete roadmap of where you are and where you are going
• A methodology to develop a powerful growth team to support you in your objective
• A growth pipeline system
• A growth excellence matrix
• Coaching with other CEO's on your growth challenges

8:30am	Registration and Continental Breakfast
9:00am	CEO Introductions
9:15am	Growth Excellence Matrix Benchmarking Exercise
9:45am	Growth Diagnostic System: Blueprinting Workshop
10:15am	Growth Benchmarking and GIL Culture Activity
10:45am	Best Practice Session: Building a CEO Growth Team that Delivers Corporate Strategy: R&D, Sales & Marketing; Corporate Development; and Competitive and Market Intelligence
11:15am	Ranking Exercise: Achieving a Powerful and Sustainable Growth Pipeline
12:15pm	Serious about Growth: Your Action Plan
12:30pm	CEO Networking Luncheon
1:30pm	THE CEO 2012 Growth Summit Concludes

Introducing the first ever Frost & Sullivan I-2 Summit at GIL focused on Intellectual Property in Innovation. As global economies strive for growth, and companies compete for the innovative edge, the policies underlying Innovation Monetization remain in flux. IP is at the core of the value derived from innovation. GIL presents a global platform bringing together practitioners in the field to share, learn, and chart the course for IP driven growth.

The I-2 summit will cover new ground on IP & Innovation reflecting on:

• Navigating through the Global IP Landscape

• Leveraging IP for Corporate Growth

• New tools to Monitor and Map the Dynamic IP landscape

• Perspectives from Industry and Academia

• IP in an Open Innovation Environment

• Best Practices in Managing IP for Innovation

8:30am	Registration and Continental Breakfast
9:00am	Introducing the I-2 Summit
9:15am	I-2 Summit Key Note: “The Future of IP”
9:45am	IP in Emerging Economies: Opportunities & Challenges
10:15am	Case Study: IP in the Pharma-Biotech Industry
10:45am	Best Practices Workshop/ Panel: Building an IP Aware Innovation Culture
11:45am	Implementing IP BI for Growth
12:15pm	In Summary: The Evolving Global IP Landscape/ IP in Open innovation
12:30pm	I-2 Networking Luncheon
1:30pm	The 2012 I-2 Summit Concludes

Traditionally Marketing and Sales have worked as two separate groups. Today's technologies have evolved to the point that we can bring them together to create a true revenue performance architecture that enhances marketing effectiveness and allows us to track and fine tune the revenue pipeline. This summit will deliver best practices and examples to implement a next generation marketing and sales architecture.

Key Take-Aways:

• A roadmap to implement a highly effective demand generation architecture

• Best practices for integrating sales processes to enhance sales effectiveness and performance tracking

• Enterprise Content Architecture design

• An approach to sharing content to drive effective social media strategy and campaigning

8:30am	Registration and Continental Breakfast
9:00am	Ice Breaker and Introduction Bill Archer, Vice President, Global Marketing & Chief Marketing Strategist, Frost & Sullivan
9:15am	EXECUTIVE BULLETIN - Best Practice Architecture for Implementing an Effective Demand Generation Program Jennifer Horton, Best Practice Leader, Eloqua This session takes a deep dive into building an effective demand generation architecture that empowers marketers to attract customer prospects, identify their buying requirements, communicate with them in a way they would like to communicate, and provide information to sales that drives a highly effective revenue acquisition program. Key Take Aways: Best practices in implementing effective demand generation programs Insight into content challenges and ideas on how to resolve them A methodology to track buyer behavior to identify prospects with a higher probability of a close
10:30am	Networking and Refreshment Break
10:45am	SUCCESS STORY - Implementing Pipeline Management & Sales Activity Tracking Architecture Naylor Gray, Director, Global Marketing, Frost & Sullivan Drawing from real world experience, this case history describes how Frost & Sullivan built on the foundation of demand generation architecture to design a successful pipeline management program. Find out how one company built its pipeline management architecture, the challenge sand issues faced and the solutions implemented. The session will help you accelerate your learning curve by illustrating ways to more effectively manage your sales process Key Take Aways: A Pipeline Management Architecture and diagnostic example Steps to translate effective demand generation into enhance sales pipeline management Best practices for implementing diagnostic tools to drive more effective sales conversations
11:45am	EXECUTIVE INSIGHTS - Integrating Social Media in Your Marketing Outreach Program Jake Wengroff, Global Director, Social Media Strategy and Research, Frost & Sullivan Social Media is no longer a nice to have. This session delivers the critical social media strategies, tools and practices you must have to make smart use of social media to help drive your marketing goals. Key Take Aways: Insight into why social media is actually better suited for the B2B space The best metrics to demonstrate ROI to your clients, employees, investors, and senior management. Research findings from Frost & Sullivan and their client engagements Aggregation and monitoring tools to supercharge your social media marketing program. New approaches to bring social media in line with existing corporate marketing programs
12:30pm	Networking Luncheon
1:30pm	CASE HISTORY - Using Digital Publishing to Drive Your Marketing Programs Sophia Farina, Enterprise Marketing Manager, Quark, Inc. 38 million tablets and Smart Devices will ship in 2012, with more than 126 million projected by 2015. Marketing teams need to have a dynamic publishing strategy to support these devices. This case history demonstrates how you can substantially increase your marketing reach without breaking the bank by leveraging digital publishing. Key Take Aways: Rich Content White Paper (PDF & Tablet Version) Fresh ideas to use digital publishing to enhance your ability to create rich content to tablets and smart devices while improving productivity.
2:30 pm	BEST PRACTICES – Implementing High-Value Content Workflow Built on Enterprise Content Management (ECM) Mukul Krishna, Global Director, Digital Media Practice, Frost & Sullivan In today’s environment digitized content in all types of formats is ubiquitous. Digital media is pervasive and its presence has a huge impact at work as well as home. We live in an on-demand, anytime, anywhere, on any device world. This session will look at the traditional challenges companies face with their content workflows and the value proposition that an integrated workflow powered by an ECM brings to the table. Key Take Aways: ECM White Paper A guide to the key decision and practices in creating an enterprise content architecture
3:15pm	Question & Answer Session
3:30pm	The Sales & Marketing 2012 Summit Concludes

Mega Trends are global, sustained and macroeconomic forces of development that impact business, economy, society, cultures and personal lives thereby defining our future world and its increasing pace of change. Mega Trends have diverse meanings and impacts for different industries, companies and individuals. Analysis of these Mega Trends and their implications forms an important component of a company’s future strategy, development and innovation process, and impacts product and technology planning. The objective of the workshop is to set the stage for visionary thinking by identifying the 10 most important global Mega Trends, impact of specific trends in 2020, and the implications of these Mega Trends in transforming selected businesses. Key Take-Aways: To analyze impact of Mega Trends on businesses, processes and strategies and implications on growth potential in the next 5 to 10 years To understand opportunities/threats arising out of future Mega Trends and to prepare contingency plans based on probable scenarios To understand the entire eco-system of a Mega Trend and to identify the most profitable segment in the value chain To prioritize seeking future new customers based on emerging Mega Trends in new geographies, emerging economies, and new attitudes and preferences of consumers To help align future Mega Trends to the current vision and strategy To help align current strategy to expected accelerating change in future technology and needs of the “Customer of the Future” To learn the Macro to Micro methodology of applying Mega Trends to identify “white spot” opportunities 8:30am Registration and Continental Breakfast 9:00am EXECUTIVE BULLETIN   Introduction to Macro to Micro Methodology Sarwant Singh, Partner, Frost & Sullivan This session will highlight the process and importance of the Macro To Micro methodology that will be deployed throughout the workshop. The methodology will be supported with concrete examples across industries and markets. 9:30am Workshop Exercise 1: Impact of Selected Mega Trends on Industry, Markets and Business Facilitator: Sarwant Singh, Partner, Frost & Sullivan This session will take a deep dive into the implications and opportunities of the selected Mega Trend on Businesses, Processes and Strategies in the next 10 to 15 years. The audience will be divided into selective verticals or industry groups and each group will analyze the impact of pre-determined Mega Trends and impact on their industry Key Take-Aways: Scenario Building of Key Mega Trends Top Level Assessment on Implications of Selected Mega Trends on Industry/ Sector 10:30am Networking and Refreshment Break 11:00am INTERACTIVE   Workshop Exercise 2: Developing Product, Technology and Market Opportunities Facilitator: Sarwant Singh, Partner, Frost & Sullivan This session involves translating each Mega Trend (Macro) into a series of opportunities for the market in the future (Micro) through workshop exercises. Key Take Aways: Steps to Translate Macro Trends to Micro Opportunities Tools to Develop Opportunities for Product and Technology Planning 12:00am INTERACTIVE   Presentation of Findings from Different Groups Facilitator: Sarwant Singh, Partner, Frost & Sullivan In this session, a representative from each group will present their key findings and showcase the Macro to Micro Approach. Key Take Aways: Findings will help understand entire eco-system of a Mega Trend and help identify the most valuable segment in value chain Delving into new opportunities that target new customers, new geographies and new markets 12:30pm The Mega Trends 2012 Summit Concludes

A perennial favorite, this interactive summit delivers high impact analytical approaches that really drive business outcomes. Competitive intelligence tools and processes are a powerful force in competitive strategy decision-making. In a hyper speed business landscape, strategic intelligence gives you a holistic view of your environment and can make the difference between leading, and lagging.